Checking the ranking of keywords in SEO is very important. Because the site’s SEO is based on key phrases. Examining keywords is one of the most important SEO measures and should be looked at more carefully. Due to the importance of this issue, many tools for keyword analysis have been created to help SEO experts in finding important keywords.
A comprehensive guide to increase site ranking in Google
To understand the importance of site ranking in Google, we must analyze the behavior of Google users while searching and clicking on the results, as well as checking the site’s status in Google. The most important reason for ranking first in Google and appearing on the first page of Google search is that you want to introduce your product or service to people who are searching for it. Google search engine provides approximately 12 billion searches per month. A strange number that can attract the opinion of any person. A unique potential in the information age for businesses that can transform their business. Approximately 1.17 billion unique searchers visit Google every month. This search engine is the first search engine in our country and many countries in the world.
The importance of site rank in Google
All businesses are always concerned about growth. This growth can occur as a result of a series of actions. Increasing the ranking in Google is one of the most effective components in the growth of any business. but why?
To be seen in Google, it is a competition to reach the first search page and a competition to reach the first link. The second type of competition, among the 10 sites that are in positions 1 to 10 on the first page, is more serious and difficult. Because the click rate of these 10 links is also different depending on their position. for example:
The tenth link on the first page accounts for about 2% of clicks.
The third link’s share of clicks is 11 percent.
The second page of Google search accounts for approximately 17% of clicks.
The first link on the first page of results has the largest share of Google search clicks with 32%.
Therefore, increasing site visits in Google increases the chances of your business being seen and attracts more customers.
There is no need to pay a fee to increase the site’s rank, and you can improve the site’s rank in Google for free; How? With SEO and site optimization. Of course, SEO also has its own costs, but compared to Google ads, it will be a small cost.
Question; Is online advertising able to increase the ranking of the site in Google search? The definitive answer to this question is negative, but SEO and Google Ads are indirectly related to each other, and advertising can improve the site’s ranking. In this way, you introduce your brand to the audience by advertising on Google. If your ad is useful for users, they may search for your site in the Google results or directly search for your brand name.
How to increase the ranking of the site in Google?
If you are a business owner, it is good to know that 93% of purchasing decisions are made by searching online in search engines.
The importance of site rank in Google
All businesses are always concerned about growth. This growth can occur as a result of a series of actions. Increasing the ranking in Google is one of the most effective components in the growth of any business. but why?
To be seen in Google, it is a competition to reach the first search page and a competition to reach the first link. The second type of competition, among the 10 sites that are in positions 1 to 10 on the first page, is more serious and difficult. Because the click rate of these 10 links is also different depending on their position. for example:
The tenth link on the first page accounts for about 2% of clicks.
The third link’s share of clicks is 11 percent.
The second page of Google search accounts for approximately 17% of clicks.
The first link on the first page of results has the largest share of Google search clicks with 32%.
Therefore, increasing site visits in Google increases the chances of your business being seen and attracts more customers.
There is no need to pay a fee to increase the site’s rank, and you can improve the site’s rank in Google for free; How? With SEO and site optimization. Of course, SEO also has its own costs, but compared to Google ads, it will be a small cost.
Question; Is online advertising able to increase the ranking of the site in Google search? The definitive answer to this question is negative, but SEO and Google Ads are indirectly related and advertisements can improve the site’s ranking. In this way, you introduce your brand to the audience by advertising on Google. If your ad is useful for users, they may search for your site in the Google results or directly search for your brand name.
How to increase the ranking of the site in Google?
There is only one way to improve the ranking of the site in Google, and that is search engine optimization, which is called SEO (SEO: Search Engine Optimization).
SEO is a set of actions carried out on the website and shows its effect in the long term by increasing the site’s rank; Exactly the opposite of Google ads. In other words, the result of SEO is not determined immediately and an indefinite period of time must pass. Also, the actions taken to optimize the site are all connected, and for them to be effective, you need to wait a little while for each method to take effect. Instead, with a little patience, you can see the Google ranking increase.
Methods of increasing the site’s rank in
Vogel
We said that SEO is a set of actions that are implemented on the site in order to increase the ranking of the site in Google search. In this section, we want to review some of the most important measures.
Strengthen internal linking
Link building is one of the most important elements of SEO. Internal linking makes your site known to Google and makes it easier for it to access your site. Also, linking between pages creates a semantic connection between them. Of course, some principles must be observed for internal linking as well; Like what word you are linking to which page, how many links should be on each page and things like that. Note that these internal links must be updated once in a while.
Strengthen external linking
Any type of linking from an external space to your site is included in the category of external linking or so-called (Off-page). External linking is highly sensitive. As it can dramatically increase the ranking of the website in Google, it can also destroy the ranking of the site! Therefore, external link building must be done by an expert and experienced person in the field of external SEO who knows which sites are suitable for link building. Also note that for external linking, wait a while for the site to gain a position in Google.
Checking the degree of difficulty of words
Each keyword has a degree of difficulty. The more difficult the word is, the more difficult and time-consuming it will be to raise the site rank in Google for that word. Therefore, it is recommended to start with less difficult words for new sites. By getting Google rank in these words, you can move on to more difficult words.
Separation of types of keywords
Google keywords can be divided into 4 groups according to the user’s search purpose:
Transactional keywords
Commercial keywords
Keywords of general information (informational)
navigational keywords
In the following, we will describe these 4 types of keywords.
Transactional keywords
Often, the words that are searched for the purpose of buying and selling online are called transactional words; As :
– Buying men’s clothes
– Buying internet service
– Buying a Nokia brand mobile phone
– And …
Users who have such searches usually intend to buy. So whether they buy from your site or not depends to a large extent on you.
Commercial keywords
Business words are the words that the user usually searches for to get more information about a product or service before making a purchase; For example:
– PS5 price
– The price of a house in the 2nd district of Tehran
– Comparison of Bosch and LG refrigerators
– Opinions of buyers of laptop products
– And …
Business keywords are among the words that can bring a lot of traffic to the site. Users who have such searches are not necessarily interested in buying, but they have the ability to become customers.
Of course, some believe that commercial words are part of transactional words.
Keywords of general information (informational)
Users who search for such words often have no intention of making a purchase and are only looking to find their questions. These words can increase site traffic. Some examples of these words are:
– The amount of traffic in Tehran
– cooking training
– How to set clothes
– How to have smooth skin?
– And …
Of course, these users may also become buyers after some time, but compared to the previous two groups, there is a lower probability for them.
navigational keywords
These words are often used to find the address of a place or a site that we do not know the exact location or domain of the site and we want to reach it with the brand name; As:
– Where is A restaurant?
– Digi-Kala
– How to go to Kish water park?
– And …
Classification of keywords
In the previous section, we tried to express 4 important and useful types of keywords based on user search. To choose keywords, a keyword research process must be done. Then each word is placed in its corresponding category that we said in the previous section.
This categorization helps us to decide what type of pages and titles each word should be targeted for. Assigning some words to blog pages will increase the blog’s rank in Google, and assigning others to the main pages will increase Google’s rank in Google search for them. The sum of these actions will increase the ranking of the site in Google.
Examining competitors’ keyword gaps (keyword gab)
The keyword gap, or keyword gap, as the name suggests, includes words that you can use to increase your site’s rank in Google. In fact, keyword gaps are words that your competitors have used but not you.
Keyword gaps are often not hard and competitive words, but they are suitable for increasing Google input. Some businesses believe that because there is not much competition for these words, SEO of the site has no effect for them; While this belief is completely wrong. Why?
This is because your competitors are a few steps ahead of you by improving their site ranking in Google for these words, and you ignore them.
Content update
Enriching website pages with unique and useful content is one issue and updating these contents is another issue. It is not a correct expectation to just prepare the basic content, put it on the site and expect the site’s rank to increase.
The contents that are placed on the site must be updated after some time. Because in
First, these contents are written based on SEO strategy and keyword research. But then they get impressions based on the user’s needs. Therefore, you should check them after a while and update the content based on the user’s needs and searches. Of course, apart from the user’s needs, some information provided through the content may expire after a period of time; Such as entrance exam registration time, ticket and hotel fees, etc. are all things that change over time and need to be updated.
Improve site speed
Another important item to increase the Google ranking is to improve the speed of the site. The longer it takes for your site to load and become available, the more likely users are to leave the site. This issue has definitely happened to each of us who did not have enough patience to stay on slow sites and quickly closed the respective site. Therefore, to attract users, be sure to pay attention to the speed of your site.
To improve the speed of your site, it is necessary to optimize the media and scripts used on each page for the web format so that the site can load them without any problems. Also, there are some online tools such as GT Metrics for speed testing, which in addition to the factors affecting the slowness of the site, also provide solutions to solve it.
Official statistics tell us that Google’s first page attracts more than 91% of user clicks, leaving no chance to visit other results pages. In other words, if your site is displayed on the second page, it will only get 4.8% of the traffic. This number will be divided in an unspecified ratio between you and the other 9 websites that will be displayed on the second page of results. The third page will have less than 1.1% and subsequent pages will have lower click rates.
What is the solution to appear on the first page of Google search results?
There are also alternative solutions with the help of which you can be on the first page of Google. Two important and practical solutions in today’s world are:
Search engine optimization
Google ads
Note that the effect of Google advertisement on SEO is not that it will increase the ranking of the site in Google search forever, but it can increase clicks on Google by introducing it to users. Therefore, the organic entries of the site are increased and it leads to the improvement of the SEO of the site.
Search engine optimization
One of the solutions is site optimization for search engines, which is known as SEO; A difficult and complicated work that must be done by experts in this field.
If you’re lucky and your keyword is a little difficult, you’ll probably be on the first page of Google within two to three months and then one to two months after that. Of course, this is the most optimistic situation and in general, it is not possible to determine a specific time to reach the right position in Google. In many cases, the rise of the site on the first page of Google does not happen easily and requires a lot of money and time.
Google ads
An alternative solution that is faster and perhaps more economical in some cases is to use Google Ads. What is Google Ads help? Google ads help you to be on the first page of Google search engine results in the shortest possible time. As mentioned, the Google search engine has a very good potential to display ads on the first page of Google. This allows businesses to be on the first page of search results at a relatively low cost.
Currently, unfortunately, our country (Iran) has been sanctioned by Google. Therefore, in Iran, these Google services cannot be used directly. Asan AdWords has provided conditions to solve this problem so that you can quickly register your Google Ads account and be on the first page of Google search results without worrying about sanctions.
This is where the importance of being on the first page of Google search results comes into play. Using Google Ads can provide you with the possibility to be at the top of the search results. Of course, in this case too, everything depends on the budget you spend.
The best tool for checking site rank in Google
There are many tools for checking site rank in Google, but it is important to be able to use them correctly. One of the oldest of these tools was Alexa, which ended its activity and is no longer available. But there are other tools in this area to increase the ranking of the site in Google are:
Moz: Moz is one of the most complete SEO tools that, in addition to checking the site’s rank, provides you with a comprehensive analysis of your site and competitors; Both in terms of keywords, in terms of links and… For full access to this tool, you must purchase a subscription. Otherwise, you can enjoy some of its features for free for 30 days.
Semrush: Semrush is one of the comprehensive SEO tools that provides complete data on the SEO status of on-page and off-page, keywords, link building, entries, advertisements, etc. of your site and competitors. This tool can also show you the keywords of the chats. To use it, you must create a separate account. Otherwise, you can use some parts of it for free for up to 7 days.
Ahrefs: This tool plays an effective role in checking the ranking of the site in Google as well as the status of its own and competitors’ keywords. You can also use Ahrefs to check the status of backlinks. Using this tool is free for up to 7 days.
Sitechecker: This tool can also check the rank of Sai
In Google, it has a complete analysis and also checks the backlinks. The period of free use of the checker site is 7 days, and after that you need to purchase an account for it.
There are many tools with similar applications that you can use. We tried to name some of the oldest and most useful ones. Remember that in order to enjoy the effective functioning of these tools, it is better to buy their subscription. Because in their trial use, some options are locked and can only be used by purchasing a subscription. Also, some reports are displayed in a more limited way in the free version.
