The goal of all of us to be on Instagram and launch our businesses in this space is to be seen more, attract more customers and buyers and increase income. For this purpose, we have a tool called content, if we can produce it well and provide it to users and audiences with high quality, then we can take a big step towards success and achieving our goals. For this, we need ideas for creating Instagram content, unique, attractive, practical, user-friendly, creative and memorable ideas.

 

Why is the idea important for creating Instagram content?

 

Before we want to introduce some ideas for Instagram content production, we will first discuss the importance of having ideas for Instagram content production.

Have you ever wondered how much time you spend on Instagram? At this time, it can be said that for many of us it is not short and it is considered a lot of time in its own way, we go up and down a large number of pages and review their content. Among these are pages and posts that attract our attention and encourage us to see them, read their captions, like them, save them and leave comments.

But what makes us, the audience, to be so attracted to a post and its content and to see it, read it, give feedback on it, etc.? What is the secret of the success of pages that produce such content? One of the most important things that these pages have in their possession is that the idea for creating their Instagram content was fantastic. An attractive and user-friendly idea that has been implemented and implemented in the best possible way and has been able to attract the audience.

So you can see that having well thought out Instagram content production ideas can be a good guarantee for success. In the next part of the idea for creating Instagram content, we are going to introduce some topics for creating content on Instagram and talk about them, don’t miss the rest of this article.

Instagram has an active and constant algorithm and it categorizes posts based on this algorithm, we have talked more about this issue on the content production page for the Instagram page.

 

Introducing 15 ideas for creating Instagram content

 

Now that you understand the importance of ideas for Instagram content, you must ask yourself what ideas to use so that we can attract the opinion of our audience to posts and stories and content in general and convince them that our posts and read their captions. In the following, we present some of the best ideas for Instagram content production, with the help of which you can prepare attractive content and share it with your followers. These ideas are as follows:

Providing attractive offers or amazing discount coupons
Using the words of famous people
Creating content that has an educational theme
Behind the scenes content is very popular
Conduct interviews with successful people in your field
Using current trends and challenges that go viral
Try to recommend movies, books, plays and theaters and other such things to your audience
Create content for your new products
Prepare content on how to prepare and produce products related to your business
Use questions and answers
Generate content from your customers’ experiences
Contests are always interesting content
An idea for creating Instagram content: Use UGC or user-generated content
Producing content with the theme of responsibilities and social activities
Produce appropriate content

 

 

Providing attractive offers or amazing discount coupons

The first idea for creating Instagram content that we describe is to create content by providing attractive and stimulating offers to the user or great discount codes and coupons for them. There are few people who do not welcome discounts and festivals. Especially if the prices you have considered for this festival really have drastic changes compared to the initial price. With the help of such content, you can convey the feeling to your audience that they are unique and can find out about your discounts earlier than anyone else.

For more and better effect of this idea for creating Instagram content, you can limit it to Instagram followers of your page. In this way, you have won the hearts of your old customers and followers, and you can see the increase of your page followers, who are its potential buyers. The use of expressions that stimulate the feeling of fomo (fear of being left behind) in the audience and nudge him to stay behind are very useful.

 

Using the words of famous people

An idea for creating Instagram content, which is almost simple, is to use the words of famous people in order to prepare posts and stories. Of course, it is better that the person’s field of work is the same as yours. For example, if you are working in the field of confectionery and you want to produce quote content, you can get help from the world’s famous pastry chefs and use their words to produce the content you want.

This idea of creating content for Instagram is generally welcomed by users and somehow convinces the user that this business is faced with the value and goals that famous people in that field have explained.

 

Creating content that has an educational theme

It might be interesting for you to know that one of

The most suitable ideas for creating Instagram content are educational ideas. In any field you are active in, you can produce content that is completely educational. It is better to design your educational content in the form of high-quality videos to increase their effectiveness.

Or if you have an online toy store, you can make and upload interesting videos about how the devices work. The more practical and attractive these films are, the more impact they will have.

Creating educational content on Instagram can increase views, likes, comments, etc., provided that it goes through 6 critical steps, we have opened more of this discussion in the specified link.

 

Behind the scenes content is very popular

An idea of creating content on Instagram that is usually well received by users is behind-the-scenes content. With the help of these contents, you can show the human side of your business to the users and on the other hand, satisfy the curiosity of your users. Also, by producing behind-the-scenes content, we will leave the dry, serious and formal atmosphere of the workplace and have a humorous content. Such contents increase the sense of trust and empathy of users and make the page environment more friendly.

 

Conduct interviews with successful people in your field

If you are looking for an idea for creating Instagram content, interviews can be an attractive option. Interviews on Instagram can be done in different formats, one of the best of which is using live. That means you and the interviewee can face the audience live and ask your questions. With the help of Live, the audience can also ask their questions to the interviewee and this person will answer them.

You can conduct this interview with well-known people in your field of work or, for example, use the CEO of your business or colleagues in the sales department, or even your customers and competitors for interviews. In addition to Live, you can also use Instagram’s IGTV feature to implement this idea for creating Instagram content, which allows you to upload long videos. Sometimes even stories can be used for this purpose.

 

Using current trends and challenges that go viral

An idea for creating Instagram content that is very attractive and practical is to use current trends to create content. Sometimes there is a wave and you have to make the best possible use of it for your page. Remember a few months ago that the Squidgame series (composite game) was extremely viral and every page you entered was used in some way from this series, from designing questions with the theme of this series and inspired by its competition to using From its elements and characters and their choices and… by using trending ideas and related hashtags, you can attract more audience and increase the views of your page.

 

Try to recommend movies, books, plays and theater and other such things to your audience.

The next thing to introduce ideas for creating Instagram content can be talking about recent movies or books you’ve read. By doing this, the cultural load of your page will increase and your users will realize that they are on the side of a page whose owner is a person who studies and acquires information. One way to implement this idea for creating Instagram content is to introduce books that are related to your business. For example, if you work in the field of cooking and confectionery, introducing Iranian and foreign books in this field can be an interesting idea.

You can even introduce movies with this theme to your audience to watch them. In addition to movies and books, documentary programs, good and professional YouTube educational channels and other such things can all be good ideas for your content production.

 

Create content for your new products

If you are in the business of producing or selling products, you have a world of ideas for creating Instagram content, one of which is thinking about how to introduce and unveil new products. You can create an attractive scenario and introduce a new product that you intend to launch in a post or serially. Of course, you definitely know that product introduction is dedicated to the final stage and has its own post.

Therefore, you should prepare these main pre-introduction contents in a mysterious and at the same time arouse the audience’s curiosity so that the audience impatiently waits for the launch of the new product. For example, you can focus on a main feature or its application in each part of your new product launch content series and tell the audience what they will have by using this product.

You can even show a vague image of the product in such a way that it is unrecognizable or difficult to recognize. One idea for creating Instagram content in the field of introducing and unveiling a new product is to set up a contest.

 

Prepare content on how to prepare and produce products related to your business

The idea for the next Instagram content creation that we will deal with is to create content from the process of producing products, performing services, etc. What steps are taken until the desired product is prepared and reaches the buyer, you can show it in the form of several stories, posts, IGT and, best of all, Rails. For example, if your page is designing and sewing women’s clothes, you can start from step

Start with the fabric and then add the stages of designing the desired dress to it and finally enter the sewing stage.

You can summarize all of these in the form of a several-minute film or a 1-minute reel and show it to your audience. With the help of this idea, your audience will feel that they are with you in all stages, and in this way, a feeling of intimacy will flow between you and the audience.

 

Use questions and answers

Interactions on Instagram are very important and form an important parameter of the Instagram algorithm. Admins of Instagram pages are always looking for ideas to create Instagram content that can increase page interactions and thus the engagement rate for it. One of the best ideas in this field is to use questions and answers. Certainly, such contents can bring you a lot of interaction.

To implement this idea, both posts and stories are good options for creating Instagram content. Especially the story that with the Ask me a Question interactive sticker you can provide the possibility of questions and answers for your users and audience and benefit from its advantages. Even this question and answer can be done live.

 

Generate content from your customers’ experiences

If we want to come up with an idea for creating Instagram content that can keep the user well satisfied, it is to use the experiences of customers and buyers. In this type of content, you ask the buyer to take a photo or video of the purchased products or services and send it to you and express his opinion about your page and its products or services. In this way, you can show the satisfaction of the buyers to the audience and win their trust.

In this way, the minds of your customers who are hesitant to buy will be somewhat relieved and they can more easily trust you and your services. You can create a highlight of these customer experiences or their satisfaction and publish there videos, stories and screenshots of these satisfactions. An idea for creating Instagram content in this field that works very well is to have a section to convert a dissatisfied customer into a loyal and regular customer.

 

 

 

Contests are always interesting content

Are you looking for an idea to create Instagram content that is always lovely and attractive? So definitely consider the competition as a good option. Contests can be competitive and encourage users to interact. The sense of competition and confrontation has always been a good feeling and people have always sought excellence. Therefore, users will definitely participate in this competition to satisfy their sense of superiority and prove themselves to others.

The important thing about this idea for creating Instagram content is that you must be creative in designing your contest content and try to design it in such a way that your products and services are also involved. Also, pay special attention to your buyers and especially your loyal customers in the competition and invite them to participate in this competition. The prize discussion is also an important issue that you should pay attention to when designing the competition. Choose a prize that is easy to send and hassle-free.

Offering a discount, free shipping, one of your attractive products, etc. can all be attractive options for a contest, whether big or small.

 

An idea for creating Instagram content: Use UGC or user-generated content

An idea for creating Instagram content that is very attractive and appropriate is to use UGC: User Generated Content. This type of content is designed and produced by the audience and followers of your page and can be very interesting. On the other hand, this issue can show the value and credibility and respect you have for your customers and buyers. For example, if you have held a contest and asked users to send you photos of your purchased products, then you can use these photos as post covers.

However, don’t forget to get permission from the person in question for this. So, you can sometimes get help from this Instagram content creation idea and have new and attractive content with a different narrative than what has always been on your page.

 

Producing content with the theme of responsibilities and social activities

If you want to show yourself concerned and give your customers and audience this message that you are aware of your social responsibilities and care about them, you can choose social content as an idea for creating your Instagram content, and sometimes They take advantage. In this way, you show your audience that you are sensitive and responsible for these issues.

 

Produce appropriate content

And finally, the last idea for creating Instagram content that we are dealing with is special content. If you use a content calendar for your page – which, of course, this content calendar is considered a necessity to achieve success, so never neglect it – then you can produce content on the occasions you set. For example, in our calendar, we have Girl’s Day, Mother’s Day, Father’s Day, Doctor’s Day, Lawyer’s Day, etc., and in the Gregorian calendar, we see occasions such as Children’s Day, Chocolate Day, Valentine’s Day, etc. You can design and create content related to your business and page on these occasions and share them with your audience.