Launching an advertising campaign
If you have a business, you must have heard about advertising campaign. The first thing that comes to your mind is its cost and effectiveness, but why do so many of these ads fail? Why is there no advertising campaign training? Why is it important to launch an advertising campaign?
Most of the companies leave their advertisements to different companies, but these companies offer them according to their facilities. This problem has caused them to focus on costs, which is ignored when the most important part is the desire of the audience.
This happens because these advertising companies use their networks, i.e. reach on TV, billboards, social media, etc., to launch an advertising campaign and make their offers based on these reach and factors. That’s why if you have enough information about it. The audience, the product you want to offer, the amount of advertising and promotional budget, the message you want to present to your audience, the media that suits you and you need to check their effectiveness in order to launch a successful advertising campaign.
Advertising training is one of the golden keys to success in any business. So, if you want to get the most out of your ad campaigns for the least amount of money, keep reading this article.
What is an advertising campaign?
When we talk about advertising training and advertising campaigns, we are specifically talking about the business world. Because advertising in the first place means introducing a business that needs to be known. Now this discussion suggests different approaches in different situations. Let an example help you understand this more easily.
Suppose you have started a new business and are ready to enter the market to offer your products and services to people. So the first thing you need to do is to make others aware of your existence, which is done through advertising.
For example, a dairy factory decides to introduce its new products, which is a combination of yogurt and fruit. This is where you need to launch an advertising campaign. Therefore, in simpler terms, when we go to the definitions of advertising training, we come to the category that an advertising campaign is a set of extensive and interconnected actions that we use to present and create a personality in the mind of the audience.
But the problem is that we all don’t have money and capital like big companies like Kale, and our work is not big at all. As a result, the question arises, how do you run an advertising campaign? Here comes the role of education. In the case of advertising campaign training, all your needs for launching an advertising campaign will be met.
If you are looking to launch an advertising campaign and want to learn it practically through training, just follow the tips that I will tell you in the rest of this training. In fact, this training will teach you how to get into advertising through the science of advertising and earn high income.
10 techniques for launching an advertising campaign
10 golden techniques for launching an advertising campaign
If we want to go forward in the advertising campaign based on the science of education and create conditions that all people and those who have a business, regardless of the money and expenses they want to spend for this business, reach the first rank. The degree of the advertising campaign must follow this principle:
Determine the purpose of advertising
The first principle that we teach all managers in the discussion of advertising training is to first of all define your purpose of advertising. Advertising is not just about paying an advertising agency to put up a billboard for you. This method is wrong and you will lose your money.
Advertising is based on what is discussed in the science of advertising, that is, you have a goal that you want to convey to people. So the advertisement, before it is a billboard, is a goal in the mind of the manager of the collection that is shown on the billboard.
Now the question arises, how should we define the goal? The answer is very simple. It is enough to know what stage your business is at now. Or rather, I ask you: Is this the beginning of your career? Or do you want to connect and communicate with a larger audience? Or are you planning to introduce a new product? Or do you want to build a brand?
All these things need their own ads. So if you want to start your own business, you have to do some kind of advertising, if you want to become a big brand, you have to do some other kind of advertising. If you want to advertise a product, you must have another type of advertisement, and in general, each goal has its own advertisement.
So try to determine your goal of advertising before spending any money on advertising. On the other hand, knowing the types of advertisements in business can be very effective in determining the goal.
Focus on your strengths
When we want to advertise, what should you show people? This big question in the topic of advertising campaign training can completely change the result of your work. Every business has a series of strengths that work exactly with its help.
What should we show people when we want to advertise? This great training question of the advertising campaign can completely change the outcome of your business. Every company has a set of strengths that they work perfectly with.
Launching an advertising campaign, based on the principles we say in advertising, first of all work on your strengths. It doesn’t matter if you are advertising for branding or you want to promote your product, the important thing is that your strengths are always visible.
For example, if you opened a vegetarian restaurant, you can use the title: “A healthier life plate” or if you produced a car that has low fuel consumption, you should focus on this issue. So try to highlight your strengths for each ad. This is the secret of your success based on the science of advertising. If you pay attention to the advertisements that are published in cyberspace, you will realize that many of those who advertise in this space follow the principles of advertising in cyberspace to express their strengths.
For example, if you are opening a vegetarian restaurant, you can use the title “A healthier plate of life” or if you are producing a car with low fuel consumption, you should focus on this topic. So try to highlight your strengths for each ad. This is the secret of your success based on the science of advertising. If you pay attention to the advertisements being published in cyber space, you will realize that many of those who advertise in this space follow the principles of cyber advertising to express their strengths.
target audience
Determine your target audience
What copywriters in Iran do not pay attention to is that the target audience is not clear in their advertisements. It is very important to know who you are advertising to, who will see your ad and how you need to talk to them to convince them to buy from you.
This is what the science of advertising education says about: “turning the audience into a customer.” “If you don’t specify the target audience, you spent a lot of money on people who have nothing to do with your business. For example, if you produce a new soft drink, you should never advertise it in a sports club. It is natural that your target audience is not located in this place. So you have to advertise in restaurants and supermarkets and cooking pages.
But now if you produce an energy drink, you should not advertise it in the restaurant. On the contrary, you should advertise it in sports clubs and health pages. Because the audience of these soft drinks are located in these places. So determine your target audience and then take action.
Find the right way to advertise
The fourth technique that you should pay attention to in order to launch an advertising campaign is to find the right way to advertise. Or if we want to make the issue more clear, we should say: “Based on the science of advertising, you should know where to advertise that will give you the most return.”
Of course, you mentioned it briefly above, but if we want to go into this issue more precisely, you should choose the best option for your business among all the advertising methods that exist. what does it mean?
In your opinion, in the world of advertising, billboards or advertising on Instagram are better? Is this an answer that you should think about and answer? Do you think it is better for your business to advertise on TV, or is it better for Shamka if you advertise on Telegram? Or internet marketing, or maybe a tract? Which of the mentioned items is more suitable for you?
The science of advertising campaign training refers to the fact that a manager or someone who works in the field of launching advertising campaigns, should be measured where and in what way and in what way it can be the most effective for you. Many times we have a good product, we launch a good campaign, but we don’t know which advertising opportunity and which tool to use to get the best result.
For example, when you want to promote your food product, the best way is to use environmental advertising. Where it is easier for people to access the store, they will be tempted to buy with your advertisement. But when you want to advertise a smartphone, the best place to advertise is the Internet. Because most of the people who use the Internet are smartphone users. So, you should pay attention to this point of advertising. Advertising training
Choose the right time for your advertising campaign
One of the mistakes that exist in the field of business advertising and can easily be seen is that a person advertises his best product at the worst possible time and instead of having a proper campaign, he faces a strange failure. will be
If you have followed the topics of advertising from Mahan Timuri’s page, he always points out that in order to achieve a good sale and to achieve a great growth in business, you must observe the timing in the best possible way.
In this era of Corona, someone has launched his advertising campaign about immigration. It is clear that it did not end well because it was done at the wrong time. It is natural that when the country’s economic situation is disrupted, many people want to migrate… but we must not forget that when we are in the era of Corona and all the borders are closed and the situation in the world is messed up, we are at a loss. We are beating ourselves.
So notice that if we follow the principles of advertising campaign training, we can bring a simple product to a great sale at the best possible time, and in one mistake and by not observing the advertising timing, we can destroy our best product. let’s take
Have an advertising budget
The subject of budgeting in advertising is one of the most important topics in advertising. Many people do not think that advertising is a costly business and their only goal is to launch a campaign. That’s why many of them say: “It doesn’t matter how much it costs, just a good advertisement.” It is enough for us.
However, we must tell you that this is a big mistake. Even myself, when I advertise my collection, I think about how much I should spend on advertising? The fact that you are rich or your brand is in a good position does not mean that you can advertise freely.
That’s why you should take a notebook and start calculating that if we consider x amount of money for advertising, how many times x amount can you get? If you consider one billion tomans for a campaign for a restaurant, how many food presses should you sell to return this amount? How many tables do you have in your restaurant that you do such an advertisement? How many audience do you have? So this advertising principle that says: “Look at your pocket first, then spend!” Never forget.
Have an advertising plan
When you have considered all the points above, it is time to have an advertising plan. What is advertising planning? For advertising, we say that an advertisement consists of several elements. First of all, the person who writes the content of the ad is important.
Second, someone who works on graphics and visual issues, and third, someone who writes strategies for advertising. Well, now you, as someone who wants to launch a campaign, must coordinate between these three areas and have a plan for each of them so that you can prepare your ads at the lowest possible cost and at the right time, and finally Get the desired result.
If you don’t have a plan, the content expert will write one thing, the graphic designer will tune something else, and the strategist will organize the advertisements recklessly, and this will cause you to fail. So take this principle of advertising seriously and try to monitor this issue and plan properly before any campaign.
